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Modnye i nemodnye slova v russkom jazyke

Citace:
DZHYNDZHOLIIA, G. Modnye i nemodnye slova v russkom jazyke. Aktual'naja kul'tura, 2023, roč. neuveden, č. 2, s. Nestránkováno. ISSN 2949-5482.
Druh: ČLÁNEK
Jazyk publikace: rus
Anglický název: Fashionable and unfashionable words in Russian
Rok vydání: 2023
Autoři: Gigla Dzhyndzholiia
Abstrakt EN: Fashion is a social and psychological phenomenon. The sphere of its action involves the most diverse aspects of the social life of a person, their speech behaviour. The article presents the experience of a systematic description of fashionable and unfashionable words in Russian. Modern media texts were used as the study material. The author considers the features and content of fashionable words, their duration cycle, their use in different spheres and social groups. The main features of fashionable words are novelty, popularity, innovation, usability, axiological value, the prestige of the unit?s "user" et al. A fashionable word spreads "from top to bottom": the "performers" imitate the leaders of a social group, the regional media imitate the central ones. Among fashionable words, one can distinguish three main unit groups: foreign borrowings, jargon vocabulary and semantical neologisms not recorded in explanatory dictionaries. There are common fashionable words and fashionable words of limited use. The latter ones, for example, include words common in the speech of Russian officials, Russian-speaking Internet users, "in grocery shops" etc. Active use of fashionable words creates new word-building nests (hype as a noun, an adjective and a verb). Native speakers perceive words that stopped being "the key words of the era" (Ye.A. Zemskaya) and lost heir importance for society at the moment as unfashionable.
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